Timely
Leading content across video, social and website, combining creative with strategy to grow audiences, engagement and brand awareness.
For an automatic time tracking software.
My Role
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Led multi-channel content across web, YouTube and social, producing 100+ videos spanning brand campaigns, product tutorials, customer stories, events and animation; contributed to a 300%+ increase in website traffic as part of the team’s core content strategy.
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Managed multiple projects from concept through edit and delivery, creating platform-specific versions with a focus on strong hooks, storytelling and audience engagement
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Own multi-channel content calendars and campaigns across LinkedIn, X, Facebook and Instagram, using ICPs, KPIs and social listening to shape strategy and drive a 14% YoY increase in followers entirely organically.
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Created and managed visual content across video, animation and graphic design, from campaign and product imagery to brand and marketplace assets.
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Illustrations for infographics, in-app CTAs, Branding, header images, social posts, and Timely website
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Managed content from keyword search and briefs through optimisation and performance analysis in Google Analytics, while managing and mentoring freelance writers.
01 - Build Awareness
Top of funnel content
Keeping Timely in the conversation
300+% increase in ICP traffic
14% YoY follower growth
Organic social productivity content
Reach people interested in productivity without them already knowing Timely
02 - Show the value
Different audiences have different problems
Videos targeting our ICP audiences with some product-focused content.
Identify specific pain point
→ show how Timely solves it
→ explain the business outcome
03 - Build Trust
Different formats.
One customer video can be repurposed into multiple assets.
Customer testimonials
04 - Help understanding
Animated brand awareness
Videos that take centre stage on the website and across all our assets
The challenge
Timely is easier seen than explained in a paragraph…
The solution
Short product animations communicating its features without needing narration.
Onboarding content and website animations to help customers understand the product.